MTN has been ranked the highest African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey.
This year’s listing shows that MTN moved up an impressive nine places to position 79, with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year. A leading emerging market mobile operator, and one of the world’s largest, MTN is again the only African brand in the 2013 survey.
“The Millward-Brown Brandz Top 100 Global Brands 2013 listing is particularly exciting and timely as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers,” said MTN Group Marketing Executive Jennifer Forrester. Developed by leading research agency, Millward Brown Optimor, Brandz Top 100 Most Valuable Global Brands is the only brand ranking that includes consumer data as a component element in arriving at the brand value. The rankings survey over 150 000 people around the world.
“MTN is particularly proud of this accolade because the listing recognises that for a global brand to connect with its consumers, it needs to reflect them. Consumers want to see themselves in the brands they admire. They want to see that a brand, local or global, understands them and knows what they want and need,” added Forrester.“As MTN, this is further acknowledgement that we are on the right track with our on-going efforts to enhance customer experience in our various touch-points in the markets. To this end, we pledge to continue with our quest to make the lives of our customers a whole lot brighter.” With nearly 200 million subscribers across Africa, Asia and the Middle East, MTN is a market leader in 70% of the 22 countries where it operates. “We owe this recognition to the commitment and loyalty of our customers to the MTN brand. This accolade gives us even more zest in our endeavour to fulfil our new vision,” she said. Launched towards the end of 2012, MTN’s new vision, mission and strategy better addresses customers’ needs, putting them at the centre of their efforts as a business. Among others, the new strategy offers a more comprehensive range of offerings.
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the Johannesburg Stock Exchange (JSE) Securities Exchange in South Africa. As of March 31, 2013 MTN recorded 195.4 million subscribers across 22 countries.