The Swazi Observer Newspaper Group was established in 1981 and is 100% owned by Tibiyo Taka Ngwane, a Swazi Nation company that is a major player in the Economic development of the country with investments in all the sectors of the economy.
It is managed by a professional team of managers and reports directly to the Board of Directors which is appointed by the shareholder, namely:
- Mr. S'thofeni Ginindza - Chairman
- HRH Prince Mandla - Board Member
- Mr Simanga Simelane - Board Member
- HRH Princess Phumelele - Board Member
- Chief Mashampu Sifiso Khumalo - Board Member
- Mrs. Dumsile L Sigwane - Board Member
- Mr Andreas Nkabinde - Secretary
- The Swazi Observer will be published as a National daily newspaper, six days a week, for distribution within the Kingdom of Swaziland.
-It aims to be the definitive news media, providing quality service by capturing the dynamics of Swaziland, reflecting the reality of Swaziland and seeking circulation and advertising growth while upholding the social and cultural values of the Swazi Nation.
To inform and educate the public on matters of their social being.
-To ensure that all published material and stories are factually correct, legally right and morally correct (moral correctness should always be weighed against the benefits to be derived by the public thereto).
-This also entails the assessment of the broad implications thereto.
To become the leading Swazi Media in the dissemination of quality news and information in the new millenium.
-We believe in balanced reporting.
-We believe in customer care and value for money to all our advertising clients
-We believe that quality and efficiency are key to customer satisfaction
-Staff training and development is our top priority
-We believe in giving our readers value for their money at all times
-We believe in performance related rewards for our employees
-We strive to use the latest newsroom and printing technology
-We believe in accountability, growth and fair profitability
-Team work is the key to our success
-We value and respect the rights of each employee
-We encourage open and constructive communication at all levels
-The newspaper is distributed throughout the entire 4 regions of the country in both rural and urban areas
-The market share of the readership is approximately 50% of the Print Media Market
-It is published six times a week; Monday to Saturday
-It is read by all age groups from the youngest school going child to the elderly