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Swazi Mobile to invest E600m in short term

image LET THE PHONES RING: Prime Minister Dr Sibusiso Dlamini assisted by Swazi Mobile Chairman Victor Gamedze in cutting the ribbon to mark the official launch of the Swazi Mobile Brand Launch at Royal Swazi Spa yesterday. (Pics: Simon Shabangu)

SWAZI Mobile intends to invest at least E600 million in the short term and seeks to pump in further investments in the next five years.

This was disclosed by the company’s Chief Strategy Officer Jeff Penberton.

He was responding to a question raised by Swazi Observer Senior Business Reporter Manqoba Makhubu during the official launch of the company’s brand held yesterday at the Royal Swazi Sun Gigi’s Restaurant. 

The launch of the brand was officiated by Prime Minister Dr Sibusiso Dlamini.

Part of the investment had already been utilised and the remaining portion is pending investment. 

The company still faces a huge task of setting up operation infrastructure and to set up other systems to deliver as per its brand promise which speaks to three things; ‘work, connect and serve.’

“Our intention is to set up the fastest network in terms of data and access in Swaziland,” said Penberton. 

Swazi Mobile Chairman Victor Gamedze said their network infrastructure shipment had already been sent to the company and they anticipate rolling it in two weeks time.

The company had roped in a team of experts from China for the network setup and rollout. 


“We have made a promise to the public and we want to keep it no matter what and that is what we have been doing to date,” said Gamedze. 

The company will launch 2G, 3G and the world class 4G network altogether.  Chief Marketing Officer Khulile Dlamini vowed that they would work hard to connect customers to their ‘unique world’ and serve them better. 

“We are here to sell and we want our customers to feel the difference even when coming to our offices,” said Dlamini.

Adding, he said they would treat customers as individuals and address their unique needs. To enable that, he said they built their brand based on future trends, the factors behind those trends and according to what people want. 

“When we go live in July, we want to be compared with the best in the world,” he said.

He said they also got motivation from the regulator to offer broadband services even in areas that do not have it through the deployment of wireless broadband network technology.

Swazi Mobile was recently awarded a licence by the regulator, Swaziland Communications Commission (SCCOM) following an invitation to tender for a telecommunications service provider advertised late last year. 

It beat other four applicants, Mauritius Telecom Limited, a partnership between Data Network Services (Pty) Limited and Ndlaphu Financial Services (Pty) Limited known as Sdnet and Viettel Global Investments Joint Stock Company. 


300 new jobs in 12 months

ANOTHER set of good news announced by Swazi Mobile is that the company will create 300 new direct and indirect job opportunities in the next 12 months.

And again, just like their investment, the number of people to be employed will increase in the long run.

 This was also disclosed by Chief Strategy Officer Jeff Penberton during the question and answer session following the official launch of the company’s brand yesterday.

This is good news to the country which currently grapples with constrained economic growth and high unemployment rates.


This was also alluded to by Prime Minister Dr Sibusiso Dlamini who was the guest speaker during the function. 

“Creating job opportunities for Swazis is one of the goals of the nation and government,” he said. 

He said the launch of the company creates growth in the industry and in the economy, through business link and employment. 

Prospect employees can submit their Curriculum Vitaes (CVs) online or deliver them straight to the human resource department. 

Apart from that, Penberton said there would a piece of the pie for everyone.

“Individuals and businesses who offer different products ranging from applications, software, supplier vendors and any relevant support services can simply go to our website and pitch their ideas,” he said.




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