image THE MAIN SPONSOR: Swazi MTN CEO Ambrose Dlamini awarding SWAMA President Lutfo Dlamini with the E474 000 cheque replica for the awards. Looking on is Floewe, Lindokuhle Mthupha and Mdura. (Pics by Simon Shabangu)

SWAZI MTN has injected E474 000 to this year’s SWAMA Awards which will now be called the ‘MTN SWAMA Awards.’

SWAZI MTN has injected E474 000 to this year’s SWAMA Awards which will now be called the ‘MTN SWAMA Awards.’

The communications giant assumed official title sponsorship of the first ever SWAMA Awards on Wednesday evening at a launch attended by  Prime Minister Dr Sibusiso Dlamini.

Accompanying the head of government were Minister of Sports, Culture and Youth Affairs David ‘Cruiser’ Ngcamphalala, Minister of Tourism and Environmental Affairs Christopher Gamedze, SNCAC Board Member Johannes Manikela, SNCAC CEO Stanley Dlamini, Swazi MTN Board Chairman Senator David Dlamini, Swazi MTN CEO Ambrose Dlamini, SWAMA President Lutfo Dlamini and other dignitaries.

The premier declared the SWAMA Awards duly launched much to the applause and ululation of the artists and spectators in attendance at the MTN head office in Ezulwini also known as Mahlalekhukhwini House.

Swazi MTN will be sponsoring E474 000 towards the concept that seeks to honour and appreciate those who have contributed in making the music industry what it  is today.

In his opening speech, Swazi MTN Board Chairman, Senator David Dlamini said MTN is once again proud to involve itself in another social responsibility programme as it is a way of expressing gratitude to customers. “It is also uplifting that the other entities that also offered their assistance towards the success of the awards are owned by Swazis,” said Dlamini while opening the ceremony. He also highlighted that Swazi MTN always takes delight in contributing towards education, health care, arts and culture. The awards  would be the second SWAMA event Swazi MTN  has sponsored. The first one was the T55 Talent search whereby the company opened their voting lines for contestants. Other sponsors that were revealed by the Programme Directors of the night, Lindokuhle Mthupha and comedian Mduduzi ‘Mdura’ Dlamini, were Destiny Music (stage set-up, sound and lighting), Ekhaya Kusekhaya (the photography partner) and The George Hotel (accomodation).


...PM humorously quotes mdura

THE Prime Minister Dr Sibusiso Dlamini showed his humorous side when he quoted comedian Mduduzi ‘Mdura’ Dlamini who was the programme director. 

In his speech, the prime minister said “It is my singular honour as Mdura said”, which was one of the comedians jokes of the night about how dignitaries introduce their speeches in a podium.

“I will add this to my CV and it is a highlight of it. It is an honour to be quoted by the Prime Minister,” stated the excited comedian.

The prime minister said he is pleased to have the opportunity to participate at this exciting and new event in the world of Swazi music.

“Perhaps the most enduring saying about music is from the famous 16th century playwright, William Shakespeare; in his play Twelfth Night – “If music be the food of love, play one”. Music dominated his plays in much the same way that it has a great influence on the human life in the modern era, in verifying degrees of course,” he said, expressing his love for music. 

He also expressed his many thanks to Swazi MTN for this social responsibility commitment.

“We also encourage other members of the private sector to also engage Swazi performers. Please remember that Swazi music now stands shoulder to shoulder with that of  other nations. Prioritising the employment of Swazi musicians does not mean compromising quality,” he added




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